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Study: SMS Still Way More Popular Than Social Networking For Mobile Users
Though it may seem obvious, a new study out from Deloitte confirms that text messaging still far outweighs social media and email engagement for mobile users. The study found that 90 percent of...
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Zoove Goes Cross-Carrier With Its “StarStar Codes,” Adds Support For Sprint &...
Zoove Mobile is a unique mobile startup we’ve covered a few times in the past. They offer an exclusive registry of short-dial vanity numbers called “StarStar Codes” for use in mobile marketing...
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O2′s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers
UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has over 2 million actively engaged subscribers and over 1,000 advertisers....
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MMA Publishes Updated Best Practices & Guidelines For Mobile Coupons & Rebates
The Mobile Marketing Association (MMA) today published updated best practices and guidelines related to mobile coupons and so-called “mobile price promotions.” Created by the MMA’s “Mobile Couponing...
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Blyk Extends Partnership With UK Operator Orange, Takes On Mobile Marketing...
Blyk, the one time MVNO turned mobile marketing provider, today announced that it’s extended it’s strategic partnership with UK operator Orange. As part of the continued partnership, Blyk announced...
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Juniper Research Projects Mobile IM Users will Grow But Not Threaten SMS...
Based on the latest research and projections by Juniper, mobile instant messaging users are on pace to surpass 1.3 billion worldwide by 2016, a figure that effectively triples the number of IM users in...
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Mobile Data Usage Among Teenagers Triples Year Over Year
Teenagers and texting have joined the likes of peanut butter and jelly as natural, inextricable pairs that may never again be separated for the duration of human history. According to the latest data...
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Study Projects MMS to Generate $180 Billion Between 2012-2016
On Friday, Portio Research published the 6th edition of ‘Mobile Messaging Futures’ which boldly predicts MMS to be a cash machine over the next four years. According to Portio, MMS – launched after the...
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Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital marketing services including SMS, as well as mobile...
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SMS for Marketing, Consumer Use on Opposite Roads in the U.K.
While SMS marketing is now used by a record number of businesses large and small across the United Kingdom with impressive ROI to show for it, consumers are turning to free instant messaging services...
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